1. Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed.
2. You lack priorities, not information. Problems are easy to solve if you know what you are after.
3. Things are hard because your team isn’t as good as you think they are. Your standards are too low.
4. Lots of rules mean you have dumb people.
5. If you want to get bigger, get better. Better leads to growth; bigger leads to bloat.
6. You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.
7. A brand takes a long time to build but is the most valuable thing you can own.
8. You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action, so that you can crank the hell out of it.
9. Stop looking for hacks.
10. The best people cost more but make way more than they cost.
11. The big, obvious thing is the problem, not the hundred other things.